Maruti Suzuki Accelerates Customer Service Experience With 5000 New Touchpoints Across India
Maruti Suzuki: A New Milestone in Customer Service
Maruti Suzuki, India's largest car manufacturer, has delighted its customers with a significant new offering. The company has inaugurated a series of new service touchpoints to enhance customer service experiences. With this addition, Maruti Suzuki now has 5000 service touchpoints across India, making it easier for customers to get their vehicles serviced without hassle. The inauguration was led by Maruti Suzuki's Managing Director and CEO, Hisashi Takeuchi, at Gurugram, Haryana. The company's extensive service network now spans 2,500 cities in India, ensuring that no Maruti car owner will have to wander far for vehicle servicing.
Putting Customers First
On this special occasion, Hisashi Takeuchi emphasized Maruti Suzuki's commitment to customer satisfaction. He stated, “For Maruti Suzuki, customers are paramount. Our continuous effort is to offer better services to our customers without any inconvenience. During the fiscal year 2023-24, the company established 400 new service touchpoints, many of which are located in non-urban areas. Through our extensive service network, we managed to service 25 million vehicles in the last financial year, setting a new record.” It's clear that Maruti Suzuki aims to ensure that every customer, no matter where they are, receives exceptional service.
Maruti Suzuki's Extensive Portfolio
Maruti Suzuki has always been the go-to choice for car buyers in India, with cars ranging from the compact Alto K10 to the impressive Grand Vitara. The diversity in their portfolio has made Maruti cars a familiar presence on Indian roads, and they frequently dominate the monthly lists of top-selling cars. Their commitment to variety and quality has continually struck a chord with Indian consumers, keeping the brand at the forefront of the automotive market for decades.
The New Swift Launch
In a recent exciting development, Maruti Suzuki launched the new Swift, equipped with the advanced Z series petrol engine, which boasts a 14% increase in mileage. The Swift, first introduced in India in 2005, has enjoyed an enviable customer base of 3 million. The new Swift has been priced between ₹6.49 lakh and ₹9.64 lakh (ex-showroom), offering a perfect blend of style, advanced features, and fuel efficiency. Its revamped look and improved performance are sure to attract both new buyers and staunch loyalists of the Swift brand.
These efforts and innovations by Maruti Suzuki are a testament to their enduring engagement with the Indian market and their unfaltering focus on customer satisfaction. Their unparalleled service network, combined with a versatile and attractive car portfolio, undoubtedly positions them as a beloved household name in India.
The Road Ahead for Maruti Suzuki
As Maruti Suzuki continues to grow, they remain committed to their core values of customer satisfaction and innovation. With the opening of thousands of service touchpoints, the company is solidifying its presence not just in urban areas but also in the heart of rural India. This strategic expansion ensures that even those living in remote areas can experience the reliability and convenience that comes with owning a Maruti Suzuki vehicle.
Hisashi Takeuchi and his team are driving Maruti Suzuki forward with a clear vision: to provide top-notch service and cutting-edge vehicles to every corner of the country. As they embark on this journey, customers can expect even more exciting developments and continued improvements in service and product offerings.
For now, Maruti Suzuki’s latest achievements are worth celebrating. Customers can look forward to a seamless service experience and look forward to the new Swift, adding yet another reason to choose Maruti Suzuki for their next car purchase.
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