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Sanjay Dutt's Whiskey Brand Is Feching Big Bucks All Over The World, Here's Why

Sanjay Dutt and his co founders are delighted with the success of their brand which is exceeding expectations with its popularity
10:08 PM May 15, 2024 IST | Shashwat Nishant
sanjay dutt s whiskey brand is feching big bucks all over the world  here s why
Sanjay Dutt

Renowned Bollywood actor Sanjay Dutt ventured into the liquor industry last year with his alcohol brand, The Glenwalk Scotch Whisky. In less than a year, The Glenwalk has emerged as a significant player in the Indian whiskey market, gaining recognition for its quality and competitive pricing.

Sanjay Dutt Fetching Big Bucks

Co-founded by Mokksh Sani, Jitin Merani, Rohan Nihalani, Manish Sani, and Neeraj Singh of the Cartel Bros team, the brand has quickly earned favor among whiskey enthusiasts.

Surpassing expectations, The Glenwalk sold an impressive 120,000 bottles within just four months of its launch, capturing an 18% market share in Maharashtra within the initial three months. With ambitious plans to sell 2.8 million bottles in the upcoming fiscal year, the brand's rapid success highlights the increasing demand for premium yet affordable Scotch whisky in India.

To cater to diverse consumer preferences, The Glenwalk has introduced festive edition packs and expanded its product line. Priced between Rs 1,550 and Rs 1,600 per bottle, The Glenwalk offers consumers a luxurious Scotch whisky experience at an accessible price point.

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