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Coca-Cola Upsets Its Fans; Makes Changes To Its Most Iconic Drink

Coca-Cola, the fizzy drinks giant, initially sweetened its sugar-free Fanta Orange alternative with only two ingredients: acesulfame K and aspartame. However, the brand has since revised its Fanta Zero Sugar soft drink recipe, adding several different sweeteners that are likely responsible for the changed flavor.
04:56 PM May 03, 2024 IST | simran rajpal
coca cola upsets its fans  makes changes to its most iconic drink

The fizzy drinks giant Coca-Cola sweetened its sugar-free Fanta Orange alternative with just two ingredients - acesulfame K and aspartame. However, the brand has now updated its Fanta Zero Sugar soft drink recipe, incorporating several different sweeteners that likely account for the altered flavor. The new recipe includes cyclamates, acesulfame-K, sucralose, steviol glycosides, and neohesperidine DC, eliminating the use of aspartame.

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However, the change has left fans of the drink feeling angry. One Fanta Fan, posting on X (formerly Twitter), expressed dissatisfaction: "I have no idea what Coca Cola is doing, but the new Fanta Zero is terrible. It’s a significant downgrade from the old version." Another commenter stated, "Coca Cola, what did you do to the zero sugar Fanta in the UK? I used to enjoy it, but the new so-called 'improved' version tastes like chemicals!"

"A third Fanta fan declared, 'The new Fanta Zero is diabolical and should not be consumed by humans. Change it back immediately!'"

Shoppers can identify the new version from the old by looking for bottles that feature "new irresistible taste" prominently displayed on the front.

Coca-Cola makes changes to Fanta 

The new Fanta Orange Zero bottles are appearing in stores nationwide and were officially launched in London with the support of Made in Chelsea's Jamie Laing.

Charlotte Walsham, the Fanta brand manager, stated, "We have created our new and irresistible taste for Fanta Orange Zero in response to changes in public tastes and habits, following extensive consumer testing. Fanta fans are certain to appreciate the new flavor of this popular drink, as research has even shown that Fanta Orange Zero is the best-tasting Orange Zero."

"We are excited for customers across Great Britain and Ireland to try it." Stores nationwide across Great Britain and Ireland are now stocking the new Fanta Orange Zero.

Prices for Fanta Zero Sugar have remained stable, with Asda and Morrisons selling an eight-pack of 330ml cans for £3.75. At Asda, a single 500ml bottle costs £1.70, while a two-litre bottle is priced at £1.75.

Fanta fans were left furious previously when the brand reduced sugar levels in its drinks to comply with the government's sugar tax in 2017. Soft drink companies introduced a new lower-sugar recipe for Fanta Orange, reducing its sugar content by 33%.

The sugar tax became effective on April 6, 2018, requiring soft drink companies to pay extra tax for drinks containing more than 5g and 8g of sugar. In March 2023, PepsiCo reduced the sugar content in its famous Pepsi drink by 57%. In August 2023, Suntory Beverage & Food GB&I adjusted the flavor of its leading Lucozade Original and Orange energy drinks. The supplier replaced the sweetener aspartame with sucralose.

Millions of fizzy drinks bottles now feature attached caps, aimed at aiding recycling efforts. However, many individuals have not embraced this eco-friendly initiative, demanding a return to the previous bottle caps. Coca-Cola initiated the rollout of attached caps for 500ml bottles in late 2022. During the summer of 2023, the new design began appearing on 1.5L bottles of Fanta, Diet Coke, and Coke Zero.

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